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Learn the Salary Negotiation Secrets No One Ever Taught You
Hello! I help ambitious professionals overcome the fear of negotiating their salary, by giving them confidence and the skills they need to get paid what they deserve.
In other words, I LOVE helping people negotiate their salary.
Behind the Scenes: How Salary Tutor got published.
You want the honest reason why I wrote the book? It started by wanting to try and make some money outside of my full-time job. I’d been fascinated with books like “The Four Hour Workweek,” “Rich Dad, Poor Dad,” and making “passive income” from the internet, and wanted to put my writing and online marketing skills to the test.
But as I chose a topic I was passionate about (career development) and a niche where I thought there was a need (salary negotiation), a funny thing happened. I started to make a real difference in peoples’ lives.
When I talked about the subject at parties and shared some of the techniques I had learned, people listened. I mean, they really, really listened. They realized the opportunities they had missed in their careers, and I could see a fire in their eyes that they were going to put my advice to work.
Too many people were in the scenario of being unprepared, as seen in my book trailer:
Then I started getting feedback…
First it was things like “Oh my gosh, I just accepted the offer they gave me when I got this job… I didn’t even KNOW you COULD counteroffer.”
Then it was “Jim, I can’t believe it but it TOTALLY worked. I used your technique in the interview and you should have seen the HR person’s face when I told her what you told me to say.”
Then the numbers started rolling in. “Jim, I used your advice and got a $20/hour increase in my freelance rate.” “Jim, I just got back from my interview and I negotiated $10,000 more than I thought I was going to get.”
Despite all this, it was a book that almost wasn’t published.
Having produced an awesome print-on-demand paperback prototype with designer Erin Fitzsimmons, I was all set to follow the “new media” model and self-publish, when a string of fortunate incidents unfolded:
I had dinner with author, speaker, entrepreneur, iPad DJ, and former podcast guest Rana Sobhany, who urged me, “Why don’t you just try to get it traditionally published.”
Then I had lunch (in Montreal!) with author, speaker, entrepreneur, and former podcast guest Mitch Joel, who urged me, “Why don’t you just try and pitch it to my book agent. I’ll set up an introduction.”
So I met with the amazing literary agent Jim Levine, and I thought he would say:
But that’s not what he said at all. In short, he said three words:
“We loved it.”
He said he read the entire thing.
From that point on, it was a bit of a whirlwind. The amazing Rick Wolff, of Hachette Book Group’s Grand Central Publishing, Business Plus division, gave us the thumbs up. The ebook launched in April 2011 with the paperback following in August.
Since then I’ve been putting my marketing chops to work, promoting the book using the Salary Tutor website, Facebook page, Twitter, Infographics, book trailers, viral parody videos, and appearing on the frontpage of Yahoo and the Wall Street Journal.com.
And while it’s great to see all the reviews on Amazon and Barnes & Noble, the real rush was seeing it in a bookstore and actually watching someone buy it. My first stop on the day it was released was the store near my office. Not only did the clerk there lead me to the Career section to show me my book, he immediately asked me to sign them and attached a “Signed by the Author” sticker to each.
From there, it was off to the Barnes & Noble near my apartment. Upon arriving at the section, a nice young woman was blocking my way (photo at right). When I asked her what she was looking for, she said a book to help negotiate salary. I nearly leapt out of my skin in my zeal to show her my “recommendation.” The best part was she looked it over and said “this is exactly what I am looking for” even before I held the author photo up to my face. So thank you, Maxine, for being the first person to purchase the book at retail.