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Portfolio: Content Design & UX Writing

Oct 1
2 min read

Updated: 2 hours ago

Selected work across AI, enterprise UX, content systems, and product writing.


Photo of Jim Hopkinson, content designer and UX writer

I love projects where there’s something interesting to figure out. Sometimes that means spending way too long getting a single button exactly right. Other times, it means helping shape an entire product experience. Thanks for taking a look at my work.


Selected Content Design Projects


Scaling content design expertise with AI


Collage for AI Content Design Agent case study

What I did: Turned content-design expertise into an AI-powered agent that gave Microsoft product teams on-demand UX writing guidance grounded in established standards.

Role: Lead content designer

Impact: 75% less time per request, 60% more requests supported




Creating a voice and content system for Viva Goals


Collage for Viva Goals Style Guide case study

What I did: Established the voice, terminology, and UX writing standards for Microsoft Viva Goals, creating guidance that helped teams build a more consistent product experience.

Role: Lead content designer

Impact: A shared source of truth for faster, more confident content decisions.




Making AI analytics clear and actionable


Collage for Copilot Dashboard case study

What I did: Led content design for Microsoft Copilot Dashboard, helping enterprise customers understand AI adoption, usage, and return on investment.

Role: Lead content designer

Impact: Supported 8 releases in under 5 months across an evolving AI analytics experience.




Making complex enterprise data workflows clear


Collage for MODIS workflow case study

What I did: Simplified complex admin workflows for MODIS (Microsoft Organizational Data Ingestion System), enabling secure data imports from SAP, Workday, and Oracle into M365.

Role: Lead content designer

Impact:  Completed 251 content design requests, improving clarity across workflows




Creating educational content that drives adoption


Collage for OKR Playbook case study



What I did: Created and contributed to educational playbooks, guides, and resources that helped organizations understand, implement, and adopt OKRs.

Role: Content strategist, writer, and editor

Impact: Built a library of educational resources supporting customer training and adoption




 
 
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